Probiotics Market

Probiotics Market Synopsis

Probiotics Market Size Was Valued at USD 66.3 Billion in 2023, and is Projected to Reach USD 139.3 Billion by 2032, Growing at a CAGR of 8.6% From 2024-2032.

Probiotics are the living microorganisms of bacteria and yeast, which are helpful in maintaining a balance in the intestines of the human as well as animals. It helps the production of digestive acids as well as enzymes to ensure that digestion takes place well. It helps the good bacteria to avoid destruction from dangerous bacteria. It is worth noting that probiotics are also being used to cure mental diseases, digestive, and neurological illnesses. They also modulate the immune response and prevent oxidative breakdown of proteins and lipids, also eradicate infections within the body.

• The growing concern among the buyers to opt for preventive healthcare, coupled with the upsurge in the preference for organic and safe products that possess health benefits is expected to fuel the market’s growth. Some of the expected drivers for the growth of this market include; Several Government initiatives and the raising efforts of the associations & organizations to persuade the consumers to buy these products. For instance, NSM has launched a Probiotics Education Program (PEP) to ensure that customers are well informed of the health benefits of the product.
• Consumers are also changing their preferences by moving towards disease management diets which is also the reason why functional foods and nutraceuticals containing probiotics are increasingly being incorporated. The other demographic factors that have attributed to the use of probiotics as part of preventive measures in healthcare include rise in disposable income, better standard of living, and increase in population of elderly people. Thirdly, also, consumers have gained awareness of the value of the probiotics concerning the health of the digestive tract. At the present time, there are several genetically characterized strains of lactobacilli and bifidobacteria that can prevent infections affecting the gastrointestinal tract or manage similar disorders.
• One of the factors that have favored market growth is the higher demand that people have for natural products. The rising awareness among consumers regarding preventive health and the benefits of the probiotics bacteria are the key factors contributing to market growth. The market for probiotics has grown because functional foods that could help to improve health in addition to providing basic nutrients are becoming more popular.
• Most people nowadays are either obese or suffer from digestive disorders, gastroenteritis, candidiasis, yeast infections and many other illnesses. Given this, the market players have come up with probiotics products for use in handling such diseases. It is moderate when measured against the backdrop of the current market for probiotics; however, it is likely to increase in the near future.

Probiotics Market Trend Analysis

Rise in the Adoptation of Probiotics in Food and Beverage

• Probiotics are used popularly as a food supplement in the form of functional foods in food products and beverages and has positive effects on human gastrointestinal tract. For instance, a survey was done in 2021 by Habit Health and Nutrition, which is a nutrition tech company based in India to determine what people feel is missing in their diets, and what they need to do to improve their physical and mental health. Accordingly, as research reveals, more than 70% of people aim at improving their diet to boost health and immunity and reduce stress and anxiety. Therefore, increased customer preference for healthy food sustains the global probiotics market advancement.

Global Rise in the Demand of Immunity Boosting  Probiotics Fortified Food

• Probiotics are a part of the dietary supplements that are useful in digestion and have a large number of advantages, including increased immune systems, gut health, weight loss, and prevention of obesity, etc. The awareness about the health benefits that it offers is expected to rise further in the coming years, and therefore propel the growth of the market. The increased awareness of people towards their health and well-being and the new-found concept of veganism is shifting the consumers towards eating plant-based food products, which is forecasted to fuel the sales of plant-based products. Consequently, numerous categories, including highly competitive leaders in the sector, are starting to develop plant-based probiotics to expand their audience. For instance, in August 2020, Chobani, an American Food Company, declared that they were introducing a new probiotic drink in the market. The new product is in four different flavors each containing natural herbs i. e. Lemon Ginger, Pineapple Turmeric, Peach Mint and Cherry Hibiscus Tea.

Probiotics Market Segment Analysis:

Probiotics Market is segmented based on Microbial Genus, Application and Distribution Channel.

By Application, Functional Food & Beverage segment is expected to dominate the market during the forecast period

• Currently functional foods and beverages have become an integral part of people’s diets and are proven to have possible positive impacts other than basic nutritional values. Today, the popularity of functional food and beverages is one of the most popular food trends in the world. Rising demand of natural and healthy products is also contributing to the product demand. The growing consciousness among the consumers about the healthy and balanced diet helping in disease prevention and controlling their overall health is likely to drive the market for those dietary supplements which cater to their needs.

By Microbial Genus, Lactobacillus segment held the largest share in 2023

• Lactobacillus was the highest utilized probiotics in the global market in 2022. Lactobacillus strains possess an inhibitory efficacy to suppress the growth of microorganisms and pathogens which are advantageous for shelf-life enhancement and augmentation of hygienic prominence of foods. Lactobacillus strain is helpful to humans due to their efficiency in combating enteric diseases in humans thus expected to help fuel product demand. Among all the products, yeast is expected to grow at the highest Compound Annual Growth Rate (CAGR) in the worldwide market. Saccharomyces boulardii is among the most popular yeasts used in the manufacture of probiotic beverages. It helps to maintain a healthy gut and acts as a barrier to prevent pathogenic microorganisms that can cause harm to the inner lining of the intestines. It also controls various aspects of the immune system, as well as maintaining the integrity of the gastrointestinal tract’s barrier. These include increasing product awareness that will in turn translate into increased product demand owing to the perceived benefits of these products.

Probiotics Market Regional Insights:

Asia Pacific is Expected to Dominate the Market Over the Forecast period

• Asia Pacific dominates the global market and is forecasted to have the largest share for the given period as well. This region has developed quite fast within the last one decade with china and Japan accounting for half of the sale in the region. Thus, the demand for probiotic products, especially for drinks in Japan and some CSHA countries will possibly remain to be rather high during the forthcoming years. For example, Yakult Honsha located in Japan argues that it sells 9,540 Yakult bottles daily in Japan. The rise in consumption of these brewed beers and other fermented drinks is anticipated to contribute to the growth of the regional markets.

Active Key Players in the Probiotics Market

• Danone S.A. (Paris, France)
• Lallemand Inc. (Canada)
• Yakult Honsha (Japan)
• Nestlé S.A. (Vevey, Switzerland)
• DuPont (Danisco A/S) (Delaware, United States)
• Chr. Hansen (Horsholm, Denmark)
• Kerry Inc. (Tralee, Ireland)
• Post Holdings, Inc. (Missouri)
• Pepsico, Inc. (New York, United States)
• Evolve Biosystems, Inc. (Davis, California)
• Other Key Players

Key Industry Developments in the Probiotics Market:

• In January 2024, BIO-CAT's collaboration with Caldic North America has facilitated the introduction of its exclusive probiotic strains and OPTIFEED-branded solutions into the North American pet food market. Through the partnership, BIO-CAT's pet probiotics became accessible to North American consumers, marking a significant expansion for the company. The agreement established a platform for BIO-CAT to showcase its innovative products, enhancing the diversity and quality of offerings in the pet food industry.
• In November 2023, Blue Aqua and SCD Probiotics partnered to construct a probiotics manufacturing plant in Singapore. The plant, with a focus on probiotics and enzymes customized for aquaculture and water treatment, produced and distributed microbial biochemical solutions for the global aquaculture market.