Pet Toys Market Synopsis

Pet Toys Market Size Was Valued at USD 8921.23 Million in 2023, and is Projected to Reach USD 18901.25 Million by 2032, Growing at a CAGR of 8.7% From 2024-2032.

Pet toys include a variety of things that are primarily intended to train pets. It is one of the activities that the pets enjoy. These toys allow pets to enhance their energy levels, which benefits their mental and physical health. These toys also keep pets from scratching, gnawing, and digging at couches, shoes, and furniture.

• The market's growth was attributable to the increasing adoption of pets among nuclear households. Customers want toys that are more durable and safer for their pets. With increased awareness of pet care, brands are capitalising on this potential. As more pet owners become concerned about the types of toys, the materials used, and the attractiveness to their companion animal, companies are developing a wide range of unique pet toys.
• The surge in pet ownership rates worldwide, particularly in metropolitan areas and among younger populations, has considerably aided the growth of the pet toys business. As more households adopt pets, the demand for toys that promote activity, alleviate boredom, and address specific behavioural needs has skyrocketed.
• The pet toy market is moving towards customisation and personalisation. Pet owners look for toys that are adapted to their pets' individual needs, whether it's for dental health, cerebral stimulation, or fitting diverse play habits based on breed and size. The growing humanization of pets has resulted in a shift in consumer behaviour, with pet owners perceiving their furry companions as important members of the family. This trend has resulted in increased expenditure on pet-related products and services, such as toys designed to promote pets' physical and emotional well.

Pet Toys Market Trend Analysis

Nuclear Family Trend Increased the Pet Ownerships

• Globally, the emergence of nuclear households has had a profound impact on pet ownership and care. This trend reflects an increase in the number of families made up of grandparents, a couple, grandchildren, and pets. This tendency is projected to continue during the projection period.
•  As pet ownership grows, so does concern for pet health, making owners more ready to invest in their pets' well-being. As a result, buyers are willing to pay a higher price for pet care products, including high-quality pet toys. This increasing spending on pets raises demand for pet care items, which contributes to market growth.
• Furthermore, the market expansion is being fuelled by consumers' demand for acquiring premium grade pet toys. As pets become more integrated into family life, there is increased worry about their health and well-being. Pet owners are more likely to invest in high-quality pet care products such as toys, food, grooming supplies, and healthcare services.

Opportunity

Increasing Demand for Customized Pet Toys

• Customised pet toys are becoming increasingly popular as pet owners realise the importance of providing their pets with exercise and mental stimulation. Furthermore, there is a growing desire for environmentally friendly products, including customised pet toys. This increased interest in eco-friendly choices drives up the demand for personalised pet toys. Additionally, pet owners can choose customised toys designed to treat specific behavioural disorders and health concerns in their pets.
• Pet owners are increasingly treating their pets like family members, seeking to supply them with things that represent their distinct personalities and requirements. Customised toys allow for personalisation, such as selecting specific colours, forms, or characteristics that appeal to both the pet and the owner. Customised toys can be made to cater to various behaviours, such as interactive puzzles for cognitive stimulation or a variety of textures for sensory enjoyment.
• With a growing emphasis on sustainability, eco-friendly materials and manufacturing techniques are becoming more important to customers. Customised toys can integrate eco-friendly materials and manufacturing methods, appealing to environmentally conscious pet owners. Offering customised toys allows firms to stand out in a competitive market. Companies that provide unique and personalised solutions can build a devoted customer base and foster brand loyalty among pet owners.

Pet Toys Market Segment Analysis:

Pet Toys Market is Segmented on The Basis of Product Type, Pet Type, Distribution Channel, And Region.

By Product Type, Balls Segment is Expected to Dominate the Market During the Forecast Period

• Balls one of the most popular types of pet toy. Dogs, in particular, enjoy playing fetch and chasing after balls, making them a staple in many households. Ball toys are great for providing dogs with physical exercise. Playing fetch can help dogs burn off excess energy, maintain a healthy weight, and improve their overall fitness.
•  Ball toys promote interactive play between pets and their owners. This interaction strengthens the bond between the pet and the owner, leading to a happier and healthier relationship. In addition to physical exercise, ball toys also provide mental stimulation. Dogs need mental challenges to stay engaged and prevent boredom, and chasing a ball can be a mentally stimulating activity.
•  Ball toys come in various sizes, materials, and designs, making them versatile for different play environments and preferences. Some ball toys also have additional features like squeakers or treat compartments, adding to their appeal. the high use rate and dominance of ball toys in the pet toys market reflect their effectiveness in providing both physical exercise and mental stimulation for pets, making them a favourite choice among pet owners worldwide.

By Application, Dog segment held the largest share in 2023

• Dogs are one of the most popular pets globally, with a large population across various regions. This sheer number of dogs creates a substantial market for dog-specific toys. Dog come in a wide range of breeds, sizes, and temperaments, each with its own play preferences and toy requirements. This diversity leads to a wide variety of dog toys tailored to different needs and preferences.
•  Dogs are naturally playful animals, they enjoy interactive playtime and engaging activities, making toys an essential part of their daily routine. Dog toys play a crucial role in promoting physical exercise, mental stimulation, and overall well-being. Toys like balls, chew toys, and interactive puzzles help keep dogs active and mentally engaged.
•  Many pet owners enjoy spending quality time with their dogs through play, which drives the demand for innovative and engaging toys. Dogs have specific needs based on their age, size, breed, and temperament. Toy manufacturers often create specialized products such as teething toys for puppies, durable chew toys for heavy chewers, and interactive toys for intelligent breeds, catering to these specific requirements.

Pet Toys Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America, particularly the United States and Canada, has a large population of pet owners. Dogs and cats are the most popular pets in this region, driving the demand for pet toys. In this region peoples generally has high disposable income so pet owners in this region are often willing to spend more on pet care products, including toys. Many households in this region consider pets as part of the family and prioritize their well-being. This cultural emphasis on pet care translates into a higher demand for quality pet toys and other pet products.
•  The pet industry in North America is known for its innovation and trends. Companies continually introduce new and exciting pet toy designs, incorporating features that appeal to pet owners looking for engaging and interactive toys for their pets. It has a robust retail infrastructure, including pet specialty stores, online retailers, and large pet store chains. This widespread availability of pet toys contributes to the market's dominance.
• With a growing emphasis on pet health and wellness, pet owners in North America often seek toys that promote physical activity, mental stimulation, and overall well-being for their pets. North America has stringent regulatory standards for pet products, including toys. This ensures that products meet safety and quality standards, enhancing consumer trust and confidence in the market.

Pet Toys Market Key Players

• Kong Company (USA)
• Chuckit! (USA)
• Petmate (USA)
• Nylabone (USA)
• Ethical Products (USA)
• PetSafe (USA)
• Multipet International (USA)
• Outward Hound (USA)
• KONGSBERG (Norway)
• Rolf C. Hagen Group (Canada)
• Rosewood Pet Products (UK)
• Jolly Pets (USA)
• Planet Dog (USA)
• TRIXIE (Germany)
• Nippon Pillar Packing Co., Ltd. (Japan)
• FURminator (USA)
• ZippyPaws (USA)
• Petprojekt (USA)
• All For Paws (China)
• Hartz (USA)
• Petstages (USA)
• Konger (Poland)
• Leaps & Bounds (USA) and other major players.

Key Industry Developments in the Pet Toys Market:

• In Feb 2024, Nylabone, an iconic brand in the Central Garden & Pet portfolio, is growing two of its chew toy product lines with the addition of unique shapes and flavours. The expansions include enticing flavours and shapes in the brand’s Gourmet Style collection, plus new original chew toys inspired by everyday objects with a fun twist.
• In April 2024, Inn high demand: BARK Relaunches weed-inspired dog toys and treats

BARK a leading global omnichannel dog brand with a mission to make all dogs happy, is bringing back its cheeky 4/20-inspired dog toy and treats for the fifth year in a row. Holding the record for the most dog toy versions of bongs sold, BARK sets the green standard for pup paraphernalia in the industry.