Organic Fruits and Vegetables Market Synopsis

Organic Fruits and Vegetables Market Size Was Valued at USD 48.05 Billion in 2023, and is Projected to Reach USD 115.26 Billion by 2032, Growing at a CAGR of 10.21% From 2024-2032.

Organic Fruits and Vegetable are natural or synthetic products that can be utilized in seeds, plants, and soil to enhance the growth of the plant, by declining the need for fertilizers. These products are resistant to water, and abiotic stresses of plants which drives the market growth of Organic Fruits and Vegetable.

• Organic fruits and vegetables are the produce grown without any use of synthetic chemicals such as fertilizers and pesticides. Organic label on fruits and vegetables helps in indicating to the consumer that crop was produced using specific production methods.
•  Online sales of the organic vegetables and fruits made people to export it from countries who are highly producing the organic products like India, and China to low producing countries such as Japan, Spain, and Canada. There are various online selling platforms which have been gaining major popularity at international and national level such as big basket, I say organic, Nature’s basket, and are successfully dealing online organic vegetables and fruits.
• Increasing awareness regarding the health benefits of organic products and its efficient prices and availability are mostly influencing the growth of the organic fruits and vegetables market.
• Furthermore, government agencies are actively encouraging and supporting the organic farming in order to decrease the air and water population, which is likely to motivate the farmers to operate their farming in organic culture. Thus, the anticipated growth in the cultivation of organic products are expected to positively influence the market growth of organic fruits and vegetables in the forecasted period.

Organic Fruits and Vegetables Market Trend Analysis

Rising Preference of Organic Products

• Organic fruits and vegetables contain very less use of pesticides and many other chemicals. Organic labelling on vegetables and fruits indicates to the end consumer that product was produced using various production methods. The organic products possess good natural sustainability, excellent quality and high nutritive value and that attracts consumer’s interest as it is beneficial to human health.
• Consumers are increasingly changing their preferences to the organic food products as it contains antioxidants, which positively effects on all over health and it is also proved in number of scientific studies.
• Organic products are rich source of nutrients, vitamin C, iron, magnesium and thus the increasing awareness regarding the health benefits and convenient availability are majorly influencing the growth and development of the organic fruits and vegetables market.

Consumer Preference for Organically Grown Products

• Organic vegetables and fruits are different from conventionally or traditionally grown fruits and vegetables as it is grown under a natural system of agriculture, without any use of synthetic fertilizers. Organic vegetables and fruits are processed products made from organically cultivated raw materials and owing to that they are providing tremendous opportunities in the marketplace.
• There is a huge restriction of using synthetic pesticides, fertilizers, growth hormones or regulators under this particular system. Consumers thereby prefer organically produced food due to their concerns regarding health, the environment, as well as animal welfare, and they tend to show willingness to pay the given price premiums established in the marketplace.

Organic Fruits and Vegetables Market Segment Analysis:

Organic Fruits and Vegetables Market Segmented on the basis of Product Type, Form, End-user and Distribution- channel.

By Product Type, Organic Fruits segment is expected to dominate the market during the forecast period

• Organic Fruits segment is estimated to gain major growth in the global organic vegetables and fruits market during the forecasted period. There are various health benefits associated with the consumption of the fruits as most of the available fruits are naturally very low in fats, vitamins and carbohydrates.
• Organic fruits have been holding a major source of profit worldwide owing to the extended applications such as, pharmaceuticals, skincare, cosmetics, and alcoholic and non-alcoholic beverage industry.

By Form, Freshly Produced segment held the largest share of 60% in 2022

• Freshly Produced Organic Fruits and Vegetables is anticipated to dominate the market growth of organic fruits and vegetable market. Direct consumption of the vegetables and fruits is mostly preferred as compared to the processed fruits and vegetables so as to avoid unwanted adulteration.
• This is mostly attributed to the health benefits associated with fresh organic fruits and vegetables as it’s more efficient and convenient form of consumption as well as availability which can be directly delivered from farmers to consumer’s house.

Organic Fruits and Vegetables Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• North America is poised to assert its dominance in the organic fruits and vegetables market, reflecting a growing consumer preference for healthy and sustainable food choices. The region's robust market position can be attributed to several factors, including heightened awareness about the benefits of organic produce, increased disposable income, and a strong commitment to environmental conservation.
• Consumers in North America are increasingly prioritizing organic options due to concerns about pesticides, synthetic additives, and the environmental impact of conventional farming practices. This shift in consumer behavior has led to a surge in demand for organic fruits and vegetables, with North American markets experiencing substantial growth.
• Furthermore, the region's well-established infrastructure for organic farming, stringent regulatory standards, and widespread availability of organic products contribute to its market dominance. Government initiatives promoting sustainable agriculture and organic farming practices further propel the organic sector's expansion.

Organic Fruits and Vegetables Market Top Key Players:

• The Hain Celestial Group, Inc. (United States)
• Organicgirl, Inc. (United States)
• Sprouts Farmers Market, Inc. (United States)
• Whole Foods Market, Inc. (United States)
• Walmart Inc. (United States)
• Nature's Pride (United States)
• Dole Food Company, Inc. (United States)
• Chiquita Brands International, Inc. (United States)
• Ocean Spray Cranberries, Inc. (United States)
• Driscoll's Berries LLC (United States)
• Limoneira Company (United States)
• Mission Produce, Inc. (United States)
• The Wonderful Company LLC (United States)
• M Dole Food Company, Inc. (United States)
• Organic Produce Network (United States)
• Fresh Del Monte Produce Inc. (United States)
• SunOpta Inc. (Canada)
• Total Produce PLC (Ireland)
• Fyffes Ltd. (Ireland)
• Andalucia Fruit (Spain)
• Greenyard Foods (Belgium)
• Del Monte Fresh Produce N.V. (Belgium)
• Groupement des Producteurs d'Agrumes du Maroc (Morocco)
• Fresh Fruit Maroc (Morocco)
• Sunripe Certified Organics (Australia)

Key Industry Developments in the Organic Fruits and Vegetables Market:

• In July 2023, Dole Fresh Fruit Company, a major conventional produce player, acquired Good Life Organics, a leading organic fruit distributor in the US. This move signals Dole's intent to expand its organic offerings and cater to the growing demand for organic produce.
• In August 2023, NatureSweet Sunfarms, a leading greenhouse tomato producer, merged with SunSelect Produce, a prominent organic vegetable grower and distributor. This merger creates a vertically integrated organic player with increased production capacity and market reach.